First in NZ to bring the range to you


Bespoke fragrances

enhancing the Kitoko experience

Chemical Free

ASP Cleansers (unlike shampoos) are free from Sulphate, Paraben, Wax & Mineral Oil


Rejuvenation and Repair

Formulations using African plant extracts & the Shea Tree for rejuvenation and repair

High End Care

A superb high end care range

Introducing…. Gineal Organic Hair Care

Gineal started supplying organic & botanical based hair products across New Zealand in 2008 when the company was owned by Lance & Jenny Tomsett.

In 2015 our Director,  Patsy Jordens purchased Gineal Enterprises Ltd. Her passion for hairdressing, healthy diet and lifestyle and her belief in natural and organic hair care as the way forward, created her vision.

“I believe that we have two exceptional organic brands to cleanse, revitalise and add vibrant long-lasting colour that is gentle on the scalp and hair.”

Patsy, a passionate promoter of organic hair products,    My vision was to create the Gineal Pure Organic online store to ensure the amazing salon professional  hair care products are accessible to all New Zealanders.”

Patsy has been working in the Hair Industry for thirty-six years and as well as being a trained Food & Weight Loss consultant, a wife and the mother of an adult son, she is a strong believer in taking care of ourselves by using natural goodness, inside and out.

“My passion for these green products flows into our personalised customer service. These products should be a first choice for anyone looking for superb results without harmful chemical consequences.”



Jeval and ASP Kitoko

Jeval Infusions, a retail product range of gentle, nutrient-rich shampoos, conditioners and treatments from Jeval Italy is focused on blending technology with ecology and formulated without any harmful sulphates or parabens.  This range contains green botanicals,  Moroccan Argan Oil and Hempseed Oil – both rich in Omega-6, antioxidants and vitamin E – to repair, strengthen and give long-lasting shine and softness to your hair.

Kitoko Advanced Hair Therapy is a retail range of cleansers, balms and treatments. These products contain natural African plant extracts with restorative qualities to support colour and improve the hair condition. 

ASP Kitoko with its unique Datem Hair Colouring Technology, is all about protection, producing perfect colouring results with increased shine and longevity. Datem allows deeper penetration of colour molecules resulting in long lasting and fade resistant colours with 100% grey coverage across the entire range. Better still, no base colours are required for grey coverage! Kitoko colours have a nourishing crème vegetable oil base with very low ammonia. Over 90 shades give extensive choice including vivid vibrant high performing arctic blondes and reds that last.

ASP Converter changes colour from permanent to midway, so there is no need to stock a duplicate range of colour. The converter disperses all ammonia from the colour to give a tone on tone colour.

Our online store is full of gorgeous, luxurious natural organic hair care that are paraben and sulphate free, silicone free & vegan.  It goes without saying that both ranges are cruelty and animal testing free.

Whether you are ordering for your personal use, or If you are in the hair industry and  would like technical assistance or to discuss bulk orders,  please do not hesitate to contact us!

Contact Patsy on 022-6202443, 09-4736866, or